Greg Heichelbech's Experience:
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CEO President at Seeking Next Opportunity
December 2014 - Present | Milwaukee, WIExperienced, well rounded leader with 25 years of P&L experience, strategic focus, vision and maturity in judgement. Versed in process tools such as The Toyota Way, Kaizen, Lean and Six Sigma in development of growth strategies. Strong business acumen, sales leadership, personality, motivation and skill in developing and executing transformative growth strategies. Motivated to continuously learning, an open and transparent leadership style with a track record of achieving mission critical targets. Applies a hands-on-approach with a collegial management style, to effectively communicate across all spectrums; from the production floor, to private equity investors, to the boardroom.
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CEO at Triumph Motorcycles
November 2010 - 2014 | Atlanta, GAInternational leader defining the vision, develop and execution of new strategies in North America, to transform the P&L that lost considerable market share and profits. Reengineered and transformed market positioning, commercialization, operating processes, and instilled urgency for financial discipline and growth. Installed collaborative leadership and strategic analytics to motivate change and quickly implement sustainable growth strategies, operational tactics in sales, customer service, product development, supply chain and distribution, marketing and branding. Inspiring 80+ team members doubling revenue to $180 million.
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Director Dealer/Business Development and Retail Stores, Harley-Davidson Motor Company at Director - Harley-Davidson Motor Company
2008 - November 2010 | Milwaukee, WIDriving US and Canadian revenue growth, market, customer and retail environment development, dealer standards, policies and contracts for a network of 800 independent dealers. Collaborated closely with divisional leaders Internationally and in North America to evolve, stay aligned and grow this $3+ billion division. Designed and implemented phase one of a multi-year dealer network reorganization plan to preserve the brand integrity and reduce sales capacity. Resulted in 100 dealership closures and the restructuring of several metropolitan markets.
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Director Sales, Marketing, Product Development Buell American Motorcycles at Harley-Davidson Motor Company
2007 - 2008Reporting to the President of this $127 million division with P&L/budget responsibility for sales, marketing, product development, and after-sales through a support staff of 3 and a matrix organization of 40+ staff within Harley-Davidson, Inc.. Developed and completed a consumer driven product portfolio and sales plan to re-launch the brand/business in the global market.
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Director of Product Development & Platform Marketing, Buell American Motorcycles at Harley-Davidson Motor Company
2005 - 2007Leadership position working directly with the Founder and President in developing the companies strategic plan, product development lifecycle planning of motorcycles and related general merchandise and accessory lines. Collaborating with marketing and engineering management to delivery ongoing product improvements, Quality, Cost and Timing (QCT) targets and all marketing launch efforts across customer segments.
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Director of Field Sales & Operations, Harley-Davidson Motor Company at Harley-Davidson Motor Company
2002 - 2005 | MilwaukeeSenior field leader of sales, marketing, channel development and distribution for the midwest region of the United States. Leading a staff of 10 field personnel and managing 30 indirect reports in the sales matrix organization growing sales to $700 million through 150 independent dealers. Management and execution of all communication and activity to the network pertaining to product sales, after-sales, customer service, training, events and shows, and contractual obligations of the network. Implementation of distribution plan to develop and manage 150+ retail locations to double-digit yearly motorcycle growth. Resulting in a 30% increase in revenue of motorcycles, parts and accessories and general merchandise.
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General Sales Manager at Buell Motorcycle Company
2000 - 2002North American field sales leader directing marketing, channel development and distribution for the 300 independent Buell dealers and the Harley-Davidson sales and sales support organizations in support of the Buell business. Leading a staff of 8 field personnel and managing 5 indirect reports in the sales matrix organization growing sales from $20 million to $55 million. Management and execution of all communication and activity to the network pertaining to product sales, after-sales, customer service, training, events and shows, and contractual obligations of the network.
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Comercial Director Of Sales & Operations at APW Inc, PowerPacker
1996 - 1999 | MilwaukeeSenior executive of sales, marketing, product development, customer service and channel development for North America. Leading a staff of 9 direct reports; 2 Sales Directors, Sales Manager, 3 Application Engineers, Director of Project Management and 2 customer service support staff. Developed sales and relations as a Tier-1 supplier to the automotive, medical, recreational vehicle industries for engineered hydraulic components and systems used in various lift and suspension systems.
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National Account Manager at Generac Power Systems
1993 - 1994 | WaukeshaNational sales and account management as a Tier-1 supplier to Sears and Grainger for private label; and Generac branded generators and power washers for the consumer and industrial segments. Category P&L management, product development, pricing, packaging, store display, distribution planning, safety and owners manual production for private labeled products manufactured under the Craftsman and Dayton brand names.